The Journal

Guides, flavour notes and industry news — our reading on snus, nicotine pouches and everything in between.

A single cigarette standing among spent butts — an image of smoking's end.

13 June 2026

How Snus Helped Sweden Quit Smoking

Sweden has Europe's lowest smoking rate — and decades of research point to one reason: snus. Here's how a smoke-free nicotine alternative became a harm-reduction success story.